AlphaWeb - Professional Web Development Bologna

Melnyk Auto - Car Dealership Platform Bologna

Project Summary

Project Information

Client: Melnyk Auto — Bologna

Industry: Used car dealership, import/export

Type: Turnkey project — branding, website, content, social

Technologies: PHP, MySQL, JavaScript, Bootstrap

Status: Online and operational

Turnkey project for Melnyk Auto — a Bologna-based dealership specializing in selling, buying, renting and importing used cars. Complete branding: logo, color palette, copy, images and social channels (YouTube, Instagram, Facebook, TikTok).

Lead generation platform with 3 multi-step wizards, vehicle catalog, 9 service pages, multi-format blog and AutoBay Manager v2.5 admin panel with 85,000+ configurations in the database. Developed in one month.

Turnkey

Branding, copy, social, website

3 wizards

Multi-step lead generation

9 services

Dedicated vehicle services

16 countries

European car search

Visit melnykauto.it

How the system works

Platform for selling, buying, renting and finding cars

Every visit becomes a qualified request

Three dedicated wizards turn visitors into leads: car selling with 24h valuation, buying with free appraisal and Car Finder with search across 16 European countries. Every request arrives complete with all data in the admin.

What visitors see (Frontend)

Vehicle catalog with filters

Search by make, model, fuel type, transmission, price, year and km. Vehicle card with photo slider, YouTube video, technical specs and WhatsApp/phone contact.

Car buying — 4-step wizard

"We buy your car" with free valuation. Multi-step form: Vehicle, Condition, Photos and Contact. Response within 24 hours, immediate payment and pickup.

Car Finder — 5-step wizard

Personalized search across 16 European countries. 5 steps: Vehicle, Technical Details, 12 Features, Budget with search countries and Contact.

Short and long-term rental

Two dedicated pages: long-term (24-60 months, fixed all-inclusive monthly fee) and short-term. For individuals, VAT holders and companies.

9 services with dedicated pages

Ownership transfer, registration, transport, roadside assistance, demolition/export, customs paperwork, insurance, temporary plates and financing.

Multi-format blog

4 content types: News, Articles, Photo Albums and Videos. Blog search, sidebar with recent articles, YouTube embed and lightbox for photo albums.

What the team uses (Admin panel)

Dashboard with KPIs and charts

4 real-time indicators: views today, 30 days (with trend %), new pending requests and period total. Two interactive charts (7d/30d/90d/1 year) for visits and requests. Latest requests table with type and status.

Request management by type

4 dedicated sections: Car Buying, Rental, Car Search and Contacts — each with status KPIs (New/In Progress/Contacted/Closed/Discarded), date filters and free search. Unified customer database.

Vehicle catalog with Demo/Live mode

Complete listing management with KPIs (cars for sale, in showcase, catalog value, average price). Photos, videos, technical data and showcase toggle. Demo/Live switch in settings.

Multi-format publications

4 types with separate counters: News, Article, Photo Album and Video. Type/status filters, view count, "featured" flag and quick actions to create each content type with one click.

CMS for 20+ pages with SEO

Management of all site pages: Home, Sales, Rental (long/short), Car Search, Buying, 9 services, Blog and Contacts. Editable SEO title for each page.

Settings with 5 tabs

Complete configuration: Images, Contacts, Google Reviews, Sitemap and Catalog (Demo/Live switch). Administrator and comments management. AutoBay Manager v2.5.

Project results

From showcase site to complete business platform

Turnkey project: from logo to platform, from copy to social channels. Melnyk Auto received in one month a complete system for selling, buying and finding cars across Europe.

Turnkey project

Logo, color palette, copy, images, social channels (YouTube, Instagram, Facebook, TikTok) and website

3 lead funnels

Selling, buying and car search in Europe — each wizard generates requests with complete data

Search in 16 countries

Car Finder with 5-step wizard to find the ideal car in Italy, Germany, France and 13 other countries

1 month development

Complete platform with catalog, 3 wizards, blog, 9 services and AutoBay Manager v2.5

"We needed everything — from the logo to social channels. Paolo created the color palette, wrote the copy, generated the images and developed the website with wizards for selling, buying and finding cars in Europe. Now customers fill out the form and we receive already complete requests. Before we had to do everything by phone."

Melnyk Auto

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