Project Overview
An Effective and Functional WordPress Landing Page
Auto & Rent demonstrates that complex systems aren't always needed to achieve excellent results.
Eco Group SRL needed a website that clearly presented their car and van rental offer
without excessive technical complications. The solution: an elegant WordPress landing page
that concentrates all essential information on one conversion-optimized page.
The clean and professional design guides users through a logical path: service
presentation, detailed vehicle fleet with transparent pricing, rental points in major
Italian cities and immediate contact information. Everything needed, nothing more.
Complete and Well-Organized Vehicle Fleet
One of the most appreciated features of the website is the clear and detailed
presentation of the vehicle fleet. Each category is optimized for specific mobility needs:
Cars for Private Use
- Economy - Fiat Panda: from €23/day - 4-seat city car
- Comfort - Fiat Punto: from €29/day - 5-seat diesel sedan
- Service - Ford Focus: from €49/day - 5-seat station wagon
Commercial Vehicles
- Minivan - Fiat Scudo: from €76/day - 7-passenger seats
- Minivan - Fiat Ducato: from €93/day - 9-passenger seats
- Van - Fiat Ducato: from €72/day - 3-seat cargo
Transparent and Competitive Pricing
One of the distinctive features of the website is complete price transparency.
Each vehicle clearly shows:
- Daily base rates: Starting price clearly visible for each category
- Detailed period rates: From 1st to 5th day, 6th-7th day, 8+ days
- Included services: Unlimited mileage, liability insurance, airport fees
- Flexible payment: Even without credit card
Strategic Multi-City Coverage
Auto & Rent operates strategically in major Italian cities,
ensuring complete coverage for business and tourism:
WordPress: The Right Strategic Choice
For Auto & Rent, WordPress proved to be the ideal platform for several strategic reasons:
- Rapid development: Reduced development time for fast time-to-market
- Contained costs: Optimized investment for startups and SMEs
- Autonomous management: Client can easily update prices and information
- Responsive design: Automatic optimization for mobile devices
- SEO friendly: Search engine optimized structure
Optimized Landing Page Features
The landing page design was strategically designed to maximize conversions:
- Compelling header: Clear message "Car rental from €23/day"
- Vehicle grid: Visual presentation with photos and technical specifications
- Included services: Highlighting competitive advantages
- Multiple contacts: Phone, email, address easily accessible
- Company information: Transparency on tax data and business registration
Optimization for Car Rental Business
Every element of the website is specifically optimized for the car rental sector:
Focus on Results
Effective call-to-actions: "Book by phone" and "Book by email" well positioned
Immediate essential information: Prices, availability, included services immediately visible
Trust and professionalism: Company data, VAT number, business registration prominently displayed
24/7 contacts: Emphasis on continuous availability for emergencies
Results and Performance
The landing page website has allowed Auto & Rent to:
- Professional online presence: Immediate credibility for new customers
- Effective lead generation: Direct contacts from online searches
- Local visibility: Positioning for "car rental" + city searches
- 24/7 availability: Information always accessible
The Power of Simplicity
Auto & Rent demonstrates that simplicity doesn't mean lack of strategy.
A well-designed landing page can be extremely effective for businesses that have
a clear and defined offer. Fewer elements, greater focus on results.
