Case study: Auto & Rent, car & van rental landing page

Project Summary

Project Information

Client: Auto & Rent — Eco Group SRL

Industry: Car and van hire

Type: One-page WordPress site with booking by phone

Technologies: WordPress, PHP, CSS, JavaScript

Status: Online and active

A one-page site for a car and van hire service with branches in several Italian cities. No booking platform: whoever arrives sees the fleet, reads the price and calls.

Not every business needs a system. Here all it took was one page answering three questions — which vehicles there are, what they cost and how to book — and answering them before the visitor goes back.

One page

Fleet, prices and contacts together

Prices in plain sight

Daily, weekly and monthly

Direct booking

Phone, WhatsApp or email

WordPress

Texts and rates changed from the panel

Visit autoerent.com

How the system works

One page with everything needed to book

The whole fleet and all the prices on one screen

Someone looking for a van for a house move does not want to register: they want to see what it costs and call. The page shows the vehicles by category with the daily, weekly and monthly rate, and the phone number stays in view.

What the visitor sees

The fleet by category

City cars, saloons, SUVs, MPVs, vans and commercial vehicles, each with photos, specifications and availability. You scroll and you choose.

Daily, weekly and monthly rates

Every category has its three prices, written out plainly. Nothing appears later, nothing has to be asked for by quote.

The branches

Bologna, Rome, Naples, Milan and Florence, with collection and delivery at each branch and the practical details for every one.

What is included

Insurance, roadside assistance and servicing listed before booking, where they settle the doubt instead of leaving it.

Booking without forms

Phone, WhatsApp or email, always within thumb's reach. No registration, no long form to fill in.

Company details at the foot

Registered name, VAT number, REA and address: what a customer checks before leaving a deposit.

What the owner manages

Texts and images

Sections, texts and photos of the page are changed from the WordPress panel, without calling anyone.

Fleet and rates

Vehicle categories, prices per period and availability are updated whenever the price list or the fleet changes.

SEO and visits

The page is written for 'car hire' searches with the city name, and the panel shows where the visitors come from.

Project results

Sometimes one page sells better than a whole website

Someone who needs a van for Saturday does not browse: they look at the price and call. Taking away pages, registrations and forms was the main job, not a saving.