Case study: TM Performance, multilingual motorsport corporate site

TM Performance - Motorsport corporate website

Project Summary

Project Information

Client: TM Performance Srl

Industry: Racing and motorsport components

Type: Multilingual corporate site with a B2B store

Technologies: PHP, MySQL, JavaScript, Bootstrap

Status: Online and active

A corporate website for an Italian manufacturer of racing components, in production since 1988 and present in international championships. Four languages, a technical catalogue and a B2B store in one system.

The catalogue was the hard part: components that fit specific vehicles, each with its own compounds and specifications. The search starts from the customer's car and ends at the right product, with no confirmation emails in between.

B2B store

Resellers order directly

Four languages

IT, EN, DE, FR across the whole site

MBE shipping

Cost and courier chosen at checkout

Six roles

Every department sees only its own

Visit the website

How the system works

A technical catalogue that speaks four languages

The customer picks their car, the catalogue shows only what fits

The search starts from the vehicle: make, model, category. Only compatible components are left, each with its technical sheet, fitment table and compounds. Nobody has to know the part code by heart or ring up to check.

What the customer sees

Search that starts from the car

Make, model and category: the catalogue shows only the components that fit that vehicle. Otherwise you search by code or free text.

Full product pages

Photos, technical specifications, fitment table and compounds with their diagrams. Translated in full, not just the title.

Ordering without emails

Cart, multi-step checkout and a customer area with order history. The reseller orders alone, at any hour and from any country.

Shipping priced at checkout

The cost is worked out during checkout from destination and weight, with a choice of courier. The customer knows the total before confirming.

Four languages, not four labels

Italian, English, German and French across everything: company pages, catalogue, product sheets, checkout and automatic emails.

Media section

News, photo galleries and video for races, new products and partnerships. The part that keeps the site alive between catalogue updates.

What the team manages

The catalogue in four languages

Every product is written in all four languages, switching between them with one click. Filters by category, component, make, model and compound.

The fitment database

Makes and models are managed from the panel and linked to products. The fitment table on the site builds itself.

Compounds and specifications

Each compound has its description and diagrams, each product its list of specifications. They are added and changed without calling anyone.

Shipping connected to MBE

Costs, courier choice, labels and tracking come straight from MBE. Nothing to copy over by hand.

Six roles, each sees its own

Superadmin, administrator, editor, sales, warehouse and accounts. Orders, payments, invoices, stock and shipping costs stay separated by department.

Company content

Pages, capabilities, sectors, news, photos and video: the whole corporate side is updated from the panel, in four languages.

Project results

A technical catalogue the customer can actually use alone

Orders used to go through emails and phone calls to work out which component fitted which car. Now the reseller picks the vehicle, sees what goes on it and orders — in their own language.