AlphaWeb - Professional Web Development Bologna

FermoCar - Purchase of vehicles with administrative holds

Project Summary

Project Information

Client: FermoCar

Industry: Purchase of vehicles with administrative holds

Type: Complete branding + lead generation website

Technologies: PHP, MySQL, JavaScript, Bootstrap

Status: Online and operational

Project developed from scratch, starting with brand creation: FermoCar name, domain, logo, color palette and communication style. The site collects valuation requests for vehicles with administrative holds, damaged and non-running cars with coverage across all of Italy.

Two types of requests — vehicle valuation and general contact — with automatic email notifications, WhatsApp integration, homepage video and complete admin panel with dashboard, SEO management and automatic sitemap.

Lead generation

Smart valuation form

All of Italy

Nationwide coverage

Integrated direct contact

Brand from scratch

Name, logo, domain, style

Visit the website

How the system works

From valuation to sale in a few clicks

Fill the form, get the offer, sell

The owner selects make and model from the database, enters year, mileage, fuel type, body condition, engine and interior state, uploads photos and submits the request. The admin receives the notification with all data and responds with an offer.

What visitors see (Frontend)

Smart valuation form

Make and model selection from database, year, mileage, fuel type, body condition, engine and interior state, administrative hold status, photo upload and contact details.

SEO-optimized service pages

Dedicated pages for each service type: purchase of vehicles with administrative holds, damaged cars, non-running cars, how it works — each with SEO meta tags.

Homepage video presentation

Embedded YouTube/Vimeo video on the homepage to explain the service directly. The link is configurable from admin without touching the code.

WhatsApp and contact form

Two contact channels: WhatsApp with pre-filled message for those who prefer to write immediately, and classic contact form for general inquiries — both managed from admin.

Dynamic FAQ by category

Frequently asked questions organized by topic: administrative holds, payment, procedure. Loaded from database and also displayed on homepage for the most common questions.

Responsive design

Optimized for mobile — most visitors come from smartphones. Forms, pages and navigation adapted for quick completion from any device.

What the team uses (Admin panel)

Dashboard with KPIs and charts

Control panel with 4 real-time indicators: total requests, today's requests, in progress and hold percentage. Trend chart for the last 30 days and latest requests table.

Detailed request card

Every request with 6 tabs: customer data, vehicle data, photo gallery, customer notes, internal notes and management. Advanced filters by status, hold, date and free search.

Complete car database

Make and model management with two-column interface and search. The admin adds new makes and models that appear immediately in the valuation form.

Page CMS, SEO and sitemap

Complete page management with meta title and description, FAQ by categories with drag-and-drop. Automatic sitemap.xml generation with validation and Google Search Console link.

Automatic email notifications

Dual notification: the admin receives an email with all lead details upon arrival, the customer receives a confirmation of request receipt with a summary of submitted data.

Settings and administrators

Configuration on 3 levels: general (contacts, WhatsApp, Analytics, homepage video), branding and social. Multi-administrator management with roles and access levels.

Project results

From idea to operational platform in two weeks

A website that transforms visitors into qualified contacts: the valuation form collects all the data needed to make an offer, reducing back-and-forth communications to a minimum.

Qualified leads

The form collects make, model, year, km, fuel type, condition and photos — everything needed to evaluate

Niche SEO

Dedicated pages for each service type, ranked for industry-specific search terms

Rapid development

From first draft to launch in two weeks, with complete admin and working notification system

Mobile-first

Forms and pages optimized for smartphone completion, with WhatsApp as an alternative channel

"I needed a site that did one thing well: collect valuation requests with all the vehicle data already filled in. Before I received phone calls without information, now I get everything — make, model, photos, body condition — and I can make the offer right away without chasing the customer for details."

FermoCar

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