Case study: FermoCar, car platform with administrative hold

FermoCar - Purchase of vehicles with administrative holds

Project Summary

Project Information

Client: FermoCar

Industry: Buying cars under administrative hold

Type: Brand built from scratch plus a website that brings enquiries

Technologies: PHP, MySQL, JavaScript, Bootstrap

Status: Online and operational

The project started with the name: FermoCar, then the domain, logo, palette and tone of voice, and only then the website. The business buys cars under administrative hold, damaged and non-running, anywhere in Italy.

The site has one job: to bring enquiries that are already complete. The form asks for everything needed to quote a price, the enquiry lands in the panel and by email, and whoever prefers to write goes through WhatsApp.

Brand from scratch

Name, logo, domain and style

Complete enquiries

Everything needed to make an offer

For those who would rather write

All of Italy

Collection in any province

Visit the website

How the system works

A website that brings enquiries ready to be priced

The form asks for everything needed to make an offer

Make, model, year, mileage, fuel, condition of body, engine and interior, photos and whether there is a hold. The enquiry arrives complete: the buyer can answer with a price without ringing back for the details.

What the visitor sees

The valuation form

Make and model from the list, year, mileage, fuel, condition of body, engine and interior, whether there is a hold, photos and contact details. All on one page.

A page for each service

Cars under administrative hold, damaged cars, non-runners, how it works: separate pages, each written for searches on that subject.

Video on the homepage

A video explains the service in half a minute, for anyone who does not feel like reading. The link is changed from the panel.

WhatsApp with the message ready

Whoever prefers to write opens the chat with the text already in place. The enquiry still arrives, even without filling in the form.

Frequently asked questions

Holds, payment, procedure: the most common answers are split by subject and also appear on the homepage, clearing doubts before the form.

Built for the phone

Almost everyone arrives on a smartphone: the form is filled in one-handed and photos upload from the phone's gallery.

What the team manages

The enquiry overview

Total, arrived today, in progress and how many have a hold. Below, the last thirty days and the most recent enquiries.

The enquiry record

Customer details, vehicle details, photos, customer notes and internal notes, processing status. Filters by status, hold, date and free search.

Makes and models list

Makes and models are added from the panel and appear in the valuation form straight away. No technical update needed.

Pages and SEO

A title and a description for Google on every page, FAQs split into categories. The site map updates itself.

Two emails per enquiry

One to the business with all the details, one to the customer confirming receipt with a summary of what they sent.

Settings and access

Contacts, WhatsApp number, homepage video, brand details and social links. Several administrators with different roles.

Project results

Enquiries that can be priced without ringing back

In this trade the first phone call almost always goes on collecting facts: which car, what year, how many kilometres, what condition. The form collects them first, and the conversation starts at the price.