Case study: Parcheggio Massarenti, heavy vehicle parking site

Parcheggio Massarenti - WordPress SEO Website #1 Google Bologna

Project Summary

Project Information

Client: Parcheggio Massarenti

Industry: Parking for heavy vehicles

Type: Bilingual WordPress site built around local search

Technologies: WordPress, PHP, CSS, JavaScript

Status: Online and running

A bilingual site for guarded parking for trucks, coaches, tourist buses and campers on the edge of Bologna. Anyone looking for somewhere to leave a heavy vehicle finds it at the top of Google.

There is no paid advertising behind it. The pages are written for the searches a driver actually makes — type of vehicle, area, how to get there from the ring road — and the English version serves foreign hauliers passing through.

First on Google

For «parcheggio camion Bologna»

No advertising

The traffic comes from search

Two languages

Italian and English

WordPress

Texts and rates from the panel

Visit the website

How the system works

A site that brings calls from search, not from advertising

First on Google for «parcheggio camion Bologna», with no advertising

A driver looking for somewhere to leave the truck in Bologna types four words and finds this site. No advertising budget, no paid listings: the page is written for that search, in Italian and in English.

What the visitor sees

A section for every vehicle

Trucks, coaches, tourist buses, campers and cars: each type has its own page with the services, the parking conditions and what is worth knowing before arriving.

Italian and English

The Italian version speaks to hauliers working in Italy, the English one to foreign drivers passing through Bologna. Each written for searches in its own language.

Rates written out

A price per vehicle type and per length of stay, with no quote to ask for. What is included is written next to the figure.

How to get there

A map and directions from the ring road exit, written for someone driving a long vehicle who cannot afford a wrong turn.

Real photos of the yard

Entrance, parking area and facilities photographed on site. Someone arriving at night with a truck wants to know where they are going.

Contacts on every page

Phone, email and form reachable from anywhere on the site, because the decision is often made at the wheel.

What the owner manages

Texts and pages

Content, photos and rates are changed from the WordPress panel, in both languages.

Search settings

A title and a description for Google on every page, the site map and the local business listing already set up.

Where the visitors come from

Statistics and Search Console connected: you can see which words the site is found with and how many people come in.

Project results

First result instead of an advertising budget

For a local business the difference between being on the first page and not being there is the whole difference. Here the traffic comes from search, with no paid campaign to renew every month.